What is Pay Per Click (PPC) ?
Online advertising has become the go-to advertising method for businesses of all sizes and industries. However, there are so many different advertising methods available, that it can be overwhelming to choose the best one for your business. One of the most popular methods is Pay Per Click (PPC) advertising. In this blog post, we will explore exactly what PPC is, how it works and why it is an effective advertising tool for businesses.
The meaning of Pay Per Click (PPC)
Pay Per Click advertising is a way of buying website visits rather than earning them organically through search engine optimization. Whenever an ad is clicked, the advertiser pays a fee to the search engine or website, hence the name Pay Per Click. It is a method of advertising that is beneficial for both the advertiser and the website or search engine.
How does a Pay Per Click (PPC) work?
When a user types in a search query related to your business, your ad will appear on the search engine results page (SERP). These ads typically contain a headline, a brief description, and a call-to-action. The user can then click on the ad and they will be taken to the landing page on your website. PPC advertising operates on a bidding system, which means that advertisers place bids on specific keywords that they want to target. The cost per click (CPC) depends on the keyword, competition and other factors. When a user clicks on the ad, the advertiser is charged the CPC and the ad is delivered to the user.
The three pillars of a Pay Per Click (PPC)
The three main pillars of Pay Per Click advertising are ad relevance, landing page experience and expected click-through rate. Ad relevance is an important factor in determining the success of an ad campaign. This means that the ad should be relevant to the search query of the user. Landing page experience refers to how user-friendly and relevant the landing page is to the user. Lastly, the expected click-through rate is based on how likely the user is to click on the ad based on its relevance and position in the SERP.
Why we think you should invest in a Pay Per Click (PPC)?
One of the main advantages of PPC advertising is that it allows businesses to reach their target audience precisely. Using specific keywords, you can target a particular location, demographics and interests to ensure that your ads are being seen by the right audience. Additionally, PPC advertising can provide immediate results as opposed to SEO, which can take months to achieve results. PPC also gives businesses complete control over their budget, and they only pay when someone clicks on their ad.
Pay Per Click (PPC) advertising is a way of buying website visits rather than earning them organically through search engine optimization.
Most frequently asked questions
Q: How much does PPC advertising cost?
Q: How long does it take to see results from PPC advertising?
Q: Do I need to hire a professional to manage my PPC advertising?