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Understanding Do Follow: Importance and Benefits

As a blogger, marketer, or webmaster, you must have come across the term “Do Follow“. Do follow is a commonly used phrase among SEO enthusiasts and digital marketers alike. In recent years, Do Follow has become popularized as a way of building backlinks and improving your website’s rankings on Google and other search engines. In this blog post, we will explain what Do Follow is, its benefits, and how it works to help your website rank higher on search engine results pages (SERPs).


Do Follow refers to a link attribute t

hat the search engines use to determine if a hyperlink on a website should count as a vote for the linked page. Links with a Do Follow attribute allow search engines to follow the link, whereas No Follow attributes restrict search engines from following the link. Therefore, Do Follow links carry more weight and are considered more valuable in search engine rankings.

Why Use Do Follow?

The reason why Do Follow links are essential is that they pass on link juice to the linked website, which helps improve the website’s ranking on search engine results pages. High-quality backlinks are one of the most significant ranking factors used by search engines. Do Follow links from authoritative websites can help improve your website’s authority and domain rating, ultimately leading to improved search visibility, more traffic, and higher conversions.

Why is It Important to Use Do Follow?

Using Do Follow links helps build your website’s authority and credibility, which can lead to higher search engine visibility because search engines view you as an expert in your niche. Since search engines interpret every Do Follow link as a “vote of confidence,” getting Do Follow links from high-quality websites is crucial for your website’s success. In addition, it is essential to ensure that the links are relevant and from high-quality sources.

How Does It Work?

When search engines crawl web pages, they follow links to discover new pages and update their index. Do Follow links allow search engine crawlers to follow the link and count it as a vote to the linked website, which helps improve its authority and ranking on SERPs. Additionally, Do Follow links help search engines understand the context of the linked content better, allowing them to determine the relevance of the link and improve the page’s ranking.


Suppose you run a health and fitness blog and have written an article on the benefits of green tea. If a high-authority website like WebMD links to your article with a Do Follow link, Google and other search engines will consider it as a vote of confidence and boost the SERP ranking of your article. However, if the link is a No Follow link, it will not count as a vote, and the link will have little to no impact on your website’s search results ranking.

General Questions and Answers:

When do I use Do Follow?

Usage of Do Follow should be limited to high-quality sources and well-researched content. Using Do Follow links indiscriminately can lead to penalty actions from search engines and affect your website’s authority.

Can I change a No Follow link to Do Follow?

No, you cannot change a No Follow link to Do Follow. However, you can request that websites linking to your website change the No Follow attribute to Do Follow.

In conclusion, the use of Do Follow links is an essential part of SEO and digital marketing. A strategy that includes relevant and high-quality Do Follow links can help improve your website’s domain authority and ranking on search engines, resulting in increased traffic and higher conversions. Remember to use Do Follow in moderation, as indiscriminate usage can lead to penalties from search engines. Invest in creating well-researched content, focus on building relationships with high-quality websites, and watch your Do Follow links work wonders for your website’s search engine visibility.